Reichhold and Azelis to Enter into Distribution Agreement in Nordic Region

4 September 2008

Research Triangle Park, NC (September 4, 2008)Reichhold and Azelis (trading as Broste) have reached an agreement in principle whereby Azelis is appointed exclusive distributor of Reichhold products for the Nordic region (Norway, Finland, Sweden, and Denmark).The aim is to achieve an effective transfer of this business through the transition of skills, experience and competencies into the existing infrastructure of Broste. The parties’ intention is to provide optimal support and improved service offerings to the market in the Nordic regionReichhold will maintain its own commercial and technical structure to properly serve all users of Reichhold products served either directly or through the Broste distribution channel.The new distribution agreement is expected to be finalized and come into force in the last quarter of 2008, once the practical transitional matters have been addressed.


About Azelis

Azelis was formed in 2001 and has pursued a ‘growth by acquisition strategy’, purchasing small and medium specialty distributors, whilst at the same time developing organic growth through the identification of synergies among member companies.


The Azelis Group achieved sales of €1.1 billion in 2007 and employs 1100 people.


The Azelis Group currently comprises 36 companies, operates in 26 European countries and has offices in Shanghai, Mumbai and Moscow. It offers international chemical producers access to many specialised market segments. Its international business units focus on providing products and specialist technical services into the Food & Health, Pharmaceuticals, Personal Care, Animal Nutrition, Plastics, Composites, Rubber, Coatings and Chemical Industries.

About Reichhold

Founded in 1927, Reichhold celebrates 81 years in business in 2008. With its world headquarters and technology center in Research Triangle Park, North Carolina, USA, Reichhold is the world’s largest manufacturer of unsaturated polyester resins and a leading supplier of coating resins for the industrial, transportation, building and construction, marine, consumer and graphic arts markets.

Reichhold has manufacturing operations throughout North America, Latin America, the Middle East, Europe and Asia.

Reichhold’s composite brands are:
POLYLITE® - Reinforced and non-reinforced applications
HYDREX® - High performance vinyl ester resins designed specifically for excellent hydrolytic stability in applications such as boat building and spa manufacturing
NORPOL® - Compounded products such as gel coats and bonding pastes
DION® - Industrial and infrastructure resin products

For more information on Reichhold’s technologies for the composites industry, visit or email

Reichhold Corporate Communications

Media Contacts:
Cris Masselle - USA
T: +1.919.990.7504
M: + 919.491.4849

Dianne Nott - UK
T: +44 (0) 1925 267557
M: +44 (0) 7860 272754