Azelis Americas CASE

Azelis Americas CASE

Welcome to Azelis Americas CASE, the number one CASE company in the United States. For more information about what we offer in your area, please visit

About Us

On February 1, 2019, Azelis Americas’ two CASE brands (GMZ and Ribelin) consolidated under the Azelis CASE brand. This change reflects the evolution of the segment into a national platform. Azelis Americas CASE will be more efficient for customers and principals to interface with, as it is one dedicated technical sales team across the US. It will streamline communications and provide the same technical support via the CASE application labs. This change will enable the CASE segment in the US to have a homogeneous go-to-market strategy, under one business process. It will further facilitate continued sustainable growth.

Frank Bergonzi, CEO and President Azelis Americas, states: “This is a significant move to serve our principals and customers even better. It will streamline interactions while maximizing efficiencies.” Mr. Bergonzi concludes: “Our goal is to continue to be the innovation leader in the CASE market segment. By consolidating the business under Azelis Americas CASE, we will provide a unified, go-to-market strategy and further strengthen our position in the CASE market.”

The Azelis Americas CASE Team

Meet the Team

Tom Wells

Tom Wells - General Manager

Tom has been with a Azelis Americas company since 2005. His most recent responsibility was as Vice President in the Specialty Ag distribution company ADAPCO. Prior to being a Vice President at ADAPCO, Tom was the National Sales Manager for 2 years. During the last 7 years at ADAPCO, Tom lead ADAPCO’s effort to grow top line sales and achieved gross profit growth of 50% and EBITDA growth of more than 400%. Tom has a Chemical Engineering degree from Purdue University and received his MBA from Colorado State. He began his career in Cincinnati as Production/Maintenance/Plant engineer with Henkel and then became a Marketing Spec./Brand Manager with Cognis Corporation. In addition to his stellar business career, Tom served as an officer for 11 years in the United States Army Reserves and completed one tour of duty in Operation Iraqi Freedom as a Company Commander.

Rocky Prior

Rocky Prior - Senior Vice President

Rocky has over 29 years of experience in the CASE industry where he has held a diverse range of leadership positions in research and development, sales, marketing, and general management. Prior to joining Azelis Americas CASE in 2014, Rocky was the Americas Sales Manager for Air Products Specialty Additives and most recently their Epoxy Additives business. Rocky began his career with ICI Paints as a formulation chemist before moving into other technical leadership positions. Rocky is also an entrepreneur and was Co-Founder and President of Southern Diversified Products which developed the world’s first high performance, non-toxic paint. Rocky holds chemistry degrees from the University of Akron and Baldwin Wallace College.