Develop a strong emotional bond with the market by bringing closer to home their favorite family recipe! Learn how in this e-book.

When was the last time you ate one of your family recipes? How was your experience? What do you feel when eating those special dishes? Probably a sense of comfort and togetherness that eating a home-cooked meal evokes. In this paper, we will explore how industrials can bring convenience and traditions to every household. Although industrialization and local customs are often considered antonyms, food and health manufacturers can leverage and build a strong identity by connecting to the national heritage of their target audience.

American ribs, Belgium waffles, Vietnamese phô, Indian butter chicken, French croissant, Singaporean laksa, Japanese mochi, British fish and chips… Every country offers unique yet rich food and beverage culinary heritage. One of the simplest pleasures in life is the joy of eating and cooking. Snacking on your favorite treat or cooking a meal with family and friends creates a sense of happiness that is unique and extraordinary. 

Traditions can be defined as the transferring of customs, beliefs, or know-how from generation to generation. Authenticity is the state of being authentic, legitimate, or trustworthy; it is the value one attributes to something based on where it is coming from or what it is made of. In food and health, traditions and authenticity often refer to the culinary heritage, including both ingredients and recipes, a country owns. 

In this paper, Azelis' Marketing and Innovation teams analyzed how two MNCs leveraged traditions to build a strong emotional bond with their customers and reinforced their brand loyalty and trust. We also cover the benefits you can offer to your customers when bringing convenient traditional recipes to the comfort of their homes. And for your inspiration, we added formulation concepts crafted by our technical experts.

Azelis Customer Portal: explore your new space for inspiration

Just a click away, discover the latest market trends, ingredient highlights, innovation reveal, formulation focus... In your new dedicated space, you can also discover Azelis' offering and place your sample and quote requests.

If you do not have access yet to your country portal and you would like to benefit from those features, you can let us know here foodAPAC@azelis.com.