Australia and New Zealand are "springboards for Asian markets", Azelis reveals
Following its acquisition of Chemcolour in 2017 and its recent alliance with Momentive, the leading global speciality distributor talks about its entry into the APAC market and plans for growth.
HOW DID AZELIS ENTER THE PERSONAL CARE MARKET IN APAC?
The strategic decision was to focus on personal care and home care markets. Therefore we are willing to invest in strengthening the team and building an application laboratory to support this in APAC.
HOW OLD IS AZELIS?
Azelis has grown through acquisitions of companies with a long-standing history and reputation. One of the original Azelis founding companies, Arnaud, was formed in 1908.
In 2001, Azelis formed by the merger of Novorchem and Arnaud and established its presence in Asia Pacific in 2013. Continuing its global growth strategy, Azelis acquired Koda Distribution Group in 2015. Azelis strengthened its position in Australia and New Zealand (ANZ) by the acquisition of Chemcolour Industries in 2017.
HOW HAS ITS BUSINESS STRATEGY EVOLVED SINCE?
Azelis has evolved from a European company to its current international status with locations in 40 countries. The company has gone from a house of brands through acquisitions into the "one Azelis" it is today.
ARE AUSTRALIA AND NEW ZEALAND KEY MARKET FOR AZELIS?
Australia and New Zealand are very interesting markets for Azelis in personal care as new products are often tried in these markets. Azelis has just made a major acquisition of Chemcolour and with this acquisition, we are now a top five company in the personal care market.
Article published in March on Cosmetics Design Asia website. Click here to read the article in full.