Clean and sustainable products: the rising demand in the Indian personal care market
In June 2020, Azelis extended its distribution agreement with MicroPowder, Inc. (MPI) to the personal care market in India. MPI's range perfectly meets the market demand for natural, organic, and COSMOS products, reinforcing Azelis' eco-friendly product offering.
Aparna Khurana, Azelis India Managing Director, and Jacqueline Hoe, Azelis Asia Pacific Business Development Manager Personal Care, were interviewed by CosmeticsDesign Asia on the growing demand in India for clean and sustainable solutions in the Personal Care landscape in India.
They predict a shift towards products highlighting safety, transparency, and sustainability, amid the novel coronavirus (COVID-19) health crisis – with skin care set to become a cornerstone of consumers’ health and wellness concerns.
"Products using plant-derived ingredients will continue to rise, especially in an era during which people are looking for authenticity. This high interest in clean-based products could hasten the shift toward natural beauty." Aparna Khurana, Azelis India Managing Director