Azelis appointed as European distributor for WeylChem Wiesbaden
15 July 2015
Azelis announces that it has been appointed as exclusive European distributor by Weylchem Wiesbaden to offer its TAED (peroxide bleach activators) and specialty surfactants range, into Homecare and Industrial Cleaning (H&IC) markets.
The deal covers the whole of Europe (excluding Italy, Greece and Iberia).
Azelis is now the largest distributor for WeylChem with a relationship which began in Asia Pacific in 2014 and now across Europe from April 2015. The extension of this strategic partnership with Azelis aims to improve local service and customer connectivity in the countries mentioned, delivering value added technical service to these industry leading products. This will allow WeylChem to reinforce its focus on new application development and innovation.
Vincent Bossert, Director Product Line Detergents for WeylChem said, “We are convinced that this change is beneficial to customers, and will ensure a more dedicated mode of response than we have currently been able to offer directly with the WeylChem team. We are confident that Azelis will strengthen the current customer/ supplier relationship even further.”
Marnik Tack, International Market Manager H&IC said, “Following a recent strategic review, Azelis has invested heavily in people and value adding services such as application laboratories to support our new product offerings. We will work with WeylChem to develop new application ideas and exploit synergies in our range so far undiscovered.”
Weylchem’s Sales and Technical teams will continue to provide back-up and support to Azelis in commercial and technical affairs, to ensure the efficient roll-out and maintenance of the strong focus on sales, supply and technical assistance for customers.