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Azelis expands its partnership with AGRANA for Personal Care in China, Japan, the Philippines, and Thailand

17 April 2025

Azelis, the reference innovation service provider in the speciality chemicals and food ingredients industry, is pleased to announce a new distribution agreement with AGRANA, a leading producer of speciality ingredients for Life Sciences. Effective immediately, Azelis will distribute AGRANA’s PuraBeet® for the personal care segment in China, Japan, the Philippines, and Thailand.

  • The addition of AGRANA’s PuraBeet® strengthens Azelis’s portfolio of responsible and innovative solutions, supporting customers in developing sustainable formulations
  • This partnership with AGRANA strengthens the existing collaboration across the Americas, EMEA, and Asia Pacific
  • Azelis’s strong commitment to sustainability, advanced technical expertise, and lab capabilities made it the preferred partner for AGRANA in promoting the novel PuraBeet® in China, Japan, the Philippines, and Thailand

With over 30 years of expertise, AGRANA transforms agricultural raw materials into high-quality ingredients used across various market segments. PuraBeet® by AGRANA is a multifunctional skin care ingredient, 100% plant-based and naturally derived from sugar beet molasses as crystalline betaine. It enhances skin hydration, reinforces the skin barrier against harmful substances, and helps reduce inflammation caused by chemical compounds in personal care products. Additionally, it improves the sensory experience by enhancing texture and spreadability.

AGRANA’s focus on novel, sustainable solutions aligns with Azelis’s strategy to deliver responsible and innovative solutions to customers. The collaboration meets the growing demand for naturally derived products, including eco-conscious products with a higher natural index. This expanded partnership with AGRANA marks the first time Azelis offers PuraBeet® in Asia Pacific.

Jochen Warnecke, Head of Sales, Marketing & SCM – Betaine of AGRANA, says:

“AGRANA is delighted to work with Azelis and expand the reach of PuraBeet®in China, Japan, the Philippines, and Thailand. Recognising the growing demand for clean products, we are confident that Azelis, with a strong focus on sustainable solutions, is an ideal partner to support our growth in these key markets. Their outstanding technical capabilities, advanced in-house laboratories, and dedicated local technical sales teams will enable us to meet the needs of our customers effectively.”

Sasirin Sirilerdrawee, Asia Pacific Personal Care Market Segment Director at Azelis, adds: 

“We are proud to integrate AGRANA’s PuraBeet® into our Personal Care portfolio. This strategic addition reinforces Azelis’s commitment to delivering advanced, sustainable solutions that enhance both the efficacy and sensory experience of personal care formulations. AGRANA’s trust in our expertise underscores our ability to drive growth, and we are confident that our team’s agility and resourcefulness will contribute to their continued success in the region.”