Azelis extends distribution agreement with Kerry for the Polish meat market

20 July 2020

Azelis is excited to announce an extension of its distribution agreement with Kerry, a global leader in taste and nutrition serving the food, beverage and pharma industries. Effective immediately, Azelis will distribute Kerry’s solutions for the meat industry on the Polish market. This agreement builds further on the existing partnership between the two companies.

Highlights & rationale

  • Azelis has been appointed as the distribution partner of Kerry solutions for the meat industry in Poland.
  • The new mandate builds on existing distribution relationships that the two companies have in Europe, including Red Arrow in Poland.
  • This partnership allows Azelis and Kerry to further expand their footprint in the Polish meat market.
  • This mandate extension underlines Azelis’ global strategy to organically grow and build substantial partnerships with leading food ingredient and solution providers.

As a long-term distribution partner of Kerry in Europe, Azelis has demonstrated steady organic growth, stimulated by its strong formulation expertise. Azelis’ innovation capabilities as well as their extensive product knowledge and experience were vital for Kerry to choose Azelis for this specific new territory.

Renata Bugiel, Regional Managing Director Azelis Poland & Ukraine, comments:

“This distribution agreement allows us to further expand our footprint in the meat sector in Poland, following our acquisition of Euroconsultant last year which enhanced our position in the smoke flavor market. Our skilled team of sales people and lab experts in Poland are very excited to present our expanded product portfolio to our meat customers”

Michał Stachowiak, Regional Commercial Director Kerry Poland, Ukraine & Baltics, comments:

For more than 20 years, Kerry has been operating in Poland through multiple sales channels, working directly with customers as well as indirectly via distributors, supporting the local food and beverage industries such as meat, bakery, confectionery, beverages, dairy and savory products. Building a secure and high-functioning distribution channel for Kerry’s meat industry-dedicated solutions has been identified as a critical success factor, and thus selecting the right distribution partner for the local meat industry has been of immense importance to Kerry. We are very happy to have found that partner in Azelis. Kerry’s vast and innovative portfolio of meat technologies and solutions enables Azelis to further enhance its customer service providing a combination of signature taste, texture, functionality, improved nutrition, and clean label formulations. Working with Azelis helps us to extend our existing presence on the Polish meat market and we are confident that Azelis’ reach and know-how is a very important asset for us in this regard.”

Azelis has 19 food and nutrition application laboratories located around the globe, namely in Belgium, Canada, China, Czech Republic, Denmark, Egypt, France, Germany, India, Indonesia, Ivory Coast, Morocco, New Zealand, Poland, Romania, Russia, Turkey, UK, and in Ukraine. Azelis’ ability to test products, develop concepts and support with innovation efforts makes it the chosen partner for many leading food and beverage customers.