Azelis showcases a collection of innovative formulations at FI Asia 2022
5 September 2022
Azelis, a leading innovation service provider in the specialty chemicals and food ingredients industry, is pleased to announce its participation at FI Asia 2022 in Jakarta, Indonesia, a pre-eminent B2B food exhibition for the region. Azelis’ presence in the Food & Nutrition (F&N) market has been steadily expanding, bolstered by strong organic growth, mandate wins with blue-chip principals, and investments in the infrastructure necessary to further extend its innovative offering to the F&N market, while also creating value and reducing complexity for its partners.
FI Asia 2022 is an opportunity to demonstrate Azelis’ innovation capabilities, which is at the heart of its growth strategy. Azelis’ technical, business and marketing teams collaborated to deliver, in one complete campaign, a comprehensive set of formulations for the exhibition. Connecting the latest and forecasted market trends with ingredient synergies, this set of formulations tangibly showcases the innovative solutions Azelis provides. At the exhibition, customers will be able to experience first-hand how Azelis transforms concepts and ideas into manufacturable products, while still taking into consideration the process, benefits and alignment with market trends.
A leader in providing sustainable solutions and ingredients, Azelis is determined to ensure F&N manufacturers have access to formulations that contain an element of health and wellness, bringing the benchmark for nutrition to a higher standard. Azelis’ vision for its F&N market is to continue developing healthier solutions that are indulgent, yet delicious and familiar to local tastes, to ensure greater adoption by a larger audience of consumers.
The formulations showcased at FI Asia, that were formulated in Azelis’ regional and dedicated local application laboratories, include a complete range of applications, covering the trending, on-demand market requirements such as plant-based alternatives, sugar and sodium reduction, formulation enrichment, and more. Every formulation has been developed by Azelis’ innovation team with an optimized and manufacturable process in mind, while still being easily customizable to meet customers’ demands.
To create a connected digital experience during the exhibition and after, the team developed a customer journey that leads visitors to a digital formulation booklet, as well as an application to provide on-the-spot nutritional information for each formulation. Azelis aims to make its expertise accessible to a wider audience through its digital platforms.
Visit Azelis at FI Asia 2022, Hall D2, Booth Z22, Jakarta International Expo from 7-9 September, where Azelis’ knowledgeable and passionate team demonstrates how Azelis is a one-stop shop for innovation through trending formulations that are also healthy and nutritious solutions.