Azelis wins prestigious Laura Marshall Award at SCS Formulate (UK) with its Moisture Shot Jelly

Azelis, the reference innovation service provider in the speciality and food ingredients industry, proudly announces it has won the Laura Marshall Award for Innovation - Sustainability and Ethics at SCS Formulate 2025 in Coventry (UK), for its Moisture Shot Jelly concept. 

This achievement underscores Azelis’s commitment to sustainable innovation and its dedication to shaping the future of the personal care industry through responsible sourcing, advanced scientific expertise, and creative formulation design.

• Empowers brands to innovate sustainably, offering a formulation concept that balances performance with environmental responsibility.
• Delivers flexible product development options through a highly adaptable jelly format that allows customisation for diverse skincare needs and textures.
• Strengthens partnerships across the value chain, reflecting Azelis’s collaborative approach that helps customers and principals achieve their innovation and sustainability goals.

Celebrating its 10th anniversary in 2025, the Laura Marshall Awards honour excellence and innovation in cosmetic science. Azelis’s winning formulation, Moisture Shot Jelly, is a fusion of science, nature, and social responsibility. Formulated with a 100% natural lamellar emulsifier, it enhances hydration and contains materials to supports skin barrier repair. Its oil phase features upcycled macadamia oil sourced from unused food industry kernels, providing a circular production model that reduces waste and supports small-scale farmers in Kenya through traceable, sustainable income opportunities.

The jelly’s unique texture offers deep, lasting hydration and a sensorially engaging experience that captures the balance between efficacy and enjoyment. Moisture Shot Jelly reflects Azelis’s commitment to formulating sustainable, high-performing personal care innovations that combine creativity, science, and ethical responsibility.

Massimo Armada, Azelis EMEA Personal Care Market Segment Director, comments: 

“Receiving this award is an incredible recognition of our team’s dedication to advancing responsible beauty. Moisture Shot Jelly embodies our conviction that true innovation seamlessly combines performance with purpose, delivering formulations that not only nurture the skin but also contribute to a more sustainable future. I am proud of our technical teams and partners, whose passion and creativity continue to drive meaningful change in the industry.”

Azelis’s innovation capabilities are driven by the deep technical expertise of its teams across EMEA, the Americas, and Asia Pacific. The group combines market trends with expertise in ingredients and formulation to develop innovative solutions. With this, it inspires and supports its partners in developing new, sustainable products efficiently. Through close collaboration between technical, sales, marketing, and business development specialists, Azelis translates ideas towards ready-to-launch concepts and is dedicated to staying ahead of customer-specific developments, pushing the boundaries of what's possible in innovation to support its customers in their business development journey.