Azelis expands partnership with SUSONITY through new DACH distribution agreement for industrial applications

Azelis, the reference innovation service provider in the speciality chemicals and food ingredients industry, is pleased to announce an extension of its distribution partnership with SUSONITY, a leading company in effect pigments, functional materials, and cosmetic actives. Effective 1 January 2027, Azelis will distribute SUSONITY’s portfolio across Germany, Austria and Switzerland (DACH) for the CASE, Advanced Materials & Additives, Home Care & Industrial Cleaning and Performance Chemicals market segments. 

The agreement gives Azelis customers across DACH access to SUSONITY’s effect pigments and advanced functional technologies for laser marking, heat reflection, and conductive or protective coatings, amongst others. The portfolio complements Azelis’s existing offering, enabling customers to consolidate more of their speciality material requirements with one distribution partner. 

• Customers benefit from a broader product offering from Azelis, supported by an experienced local team with strong market knowledge and technical expertise. 
• SUSONITY streamlines its local setup while consolidating its distribution network through one partner serving multiple industries. 
• Azelis strengthens its offering in key subsegments with additional effect pigments and functional materials, while extending its relationship with an established principal. 

The agreement builds on Azelis’s existing collaboration with SUSONITY for PC and industrial markets across EMEA and APAC, including the recent extension of their industrial partnership in the UK and Ireland. Azelis’s strong focus in these markets, together with its established presence in DACH and penetration of key subsegments, supported SUSONITY’s decision to extend the partnership. 

Christian Pflesser, Market Segment Director Advanced Materials & Additives and CASE at Azelis EMEA, comments: “Expanding our collaboration with SUSONITY into DACH is an important milestone in our partnership, following the recent extension of our industrial collaboration to the UK and Ireland. Their portfolio brings complementary technologies that strengthen our offering across several important industrial applications, while giving our teams more possibilities to support customers with their formulation and performance needs. We’re excited to build on the momentum we have developed together and bring these solutions to customers across Germany, Austria and Switzerland.” 

Frédéric Daumard, Commercial Head CEE/MEA/Distributor Management EMEA, at SUSONITY, says: 

“Azelis has demonstrated its ability to develop our business across our existing markets together. Extending our collaboration into DACH is a natural continuation of this progress, giving us access to an established team with broad industrial market coverage while simplifying how we serve customers across different applications. We look forward to continuing to grow our partnership.” 

Azelis combines market knowledge with technical expertise and formulation capabilities to support customers throughout the product development journey. Through its local teams and application laboratories, the company helps customers develop innovative solutions while creating growth opportunities for its principals.