fbpx The global pull of K-beauty | Azelis

The global pull of K-beauty

It is no secret that K-beauty has been taking the world by storm, adding up to 7 steps to our daily skin care routine. But what has made it possible for this trend to expand its global influence at such a fast pace? 

Victoria Ryoo, Deputy General Manager at SammiChem, part of the Azelis group, has taken a close look at this cosmetics trend, and its world-wide influence on the cosmetics market. You can read her article about K-beauty in Chemicals Knowledge Hub's Summer Edition here.


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