Azelis and BASF agree on a partnership for Health Ingredients & Colorants in the Food & Beverage and Dietary Supplement market segments in Greece
10 September 2020
Azelis is pleased to announce a distribution agreement with BASF Human Nutrition (“BASF”). This agreement will go into effect immediately and will see Azelis distribute the BASF’s health and colorant ingredients in Greece.
Highlights & rationale
- This new mandate builds upon the existing partnership between Azelis and BASF Human Nutrition in Turkey, as well as their cross-segment collaboration across the globe.
- Azelis’ strong local sales organization, extensive market knowledge and the long-standing partnership with BASF proved crucial for BASF to continue growing this partnership.
- This agreement also underlines Azelis’ commitment to grow with its key principals.
BASF’s health ingredients & colorants are renowned specialty ingredients in the food and health ingredients market segments and are built upon extensive scientific research and abide by the highest quality requirements. A strong and highly reputable supplier in the human nutrition value chain, BASF offers a broad range of health ingredients such as vitamins, omega-3 fatty acids, plant sterols, carotenoids, human milk oligosaccharides (HMOs), peptides and CLA. BASF offers strong support to their customers and partners with technical application services, formulation developments as well as training in their global application labs.
Dr. Gabriele Lang-Wittkowski, Director Sales Management, BASF Human Nutrition, Europe says:
“BASF and Azelis have been working together for over 20 years now, in many different industries across the globe. What sets Azelis apart is their strong local footprint and their highly trained customer-facing technical staff. With the proven performance of Azelis, we are confident that this partnership will drive business growth.
Andrey Zhukov, Market Segment Director Food & Health EMEA at Azelis, adds:
“We are delighted to step up the collaboration with BASF. Their health ingredients and colorants are of the highest quality and further complete our Food & Health product portfolio offered to these market segments.Azelis can add additional value for food manufacturers by providing its extensive lab expertise. This lab expertise, geared to develop innovative formulations, supports the sales of these health ingredients & colorants.”
Azelis currently runs 18 Food & Health application laboratories and development kitchens worldwide, those being in Belgium, Canada, China, Czech Republic, Denmark, France, Germany, India, Indonesia, Ivory Coast, Morocco, Poland, Romania, Russia, Turkey, UK, and Ukraine. Azelis’ technical expertise, innovative concept developments, and global internal network makes it the chosen partner for all specialists across the Food & Health industry.