Azelis and CP Kelco expand collaboration with distribution agreements across multiple regions
28 October 2021
Azelis, a leading global innovation service provider in the specialty chemicals and food ingredients industry, is delighted to announce the strengthening of its worldwide partnership with CP Kelco. The new distribution scope extension names Azelis as the exclusive distribution partner of CP Kelco across numerous countries and market segments. As of November 2021, Azelis will be the exclusive distribution partner in Algeria, Egypt, Libya and certain territories within the Middle East, including Saudi Arabia, Lebanon, UAE, Qatar, Jordan, Oman, Kuwait, Bahrain and Iraq for the Food & Health market segment, and in Northern Ireland for all applications. Effective January 2022, Azelis will be the exclusive distribution partner of CP Kelco in Belgium for all applications and will add the Food & Health market segment in Russia, also becoming the exclusive distribution partner for all applications in the country.
CP Kelco’s product range is a significant addition to Azelis’ portfolio and those new agreements mark an important milestone in the strong and continuously developing collaboration between both companies globally.
Highlights & rationale
- CP Kelco is internationally recognized for its unique portfolio of nature-based innovative ingredients, technical excellence and commitment to long-term sustainability
- Azelis’ local sales coverage, proven growth track record, digital offerings including the customer portal and e-lab and industry dedicated laboratory network make Azelis the partner of choice for CP Kelco
- The new agreements with CP Kelco are in line with Azelis’ strategic ambition to expand existing distributorships into new territories
With a rich heritage of ingredient innovation and customer collaboration over the past 90 years, CP Kelco offers advanced thickening, texturizing, suspending and stabilizing solutions through its unique portfolio of nature-based ingredients. Azelis will distribute CP Kelco’s specialty pectin, carrageenan, xanthan gum, gellan gum, fermentation-derived cellulose and, the newest addition, citrus fiber for the Food and Consumer & Industrials (C&I) markets. With Azelis’ strong regional teams backed by innovative digital tools enhancing the customer experience, CP Kelco will be able to extend its reach and market penetration, allowing them to grow their customer intimacy globally.
Didier Viala, CEO at CP Kelco, states:
“This expanded global collaboration with Azelis is an exciting move for both parties. Our new combined forces will enhance our market and customer expertise to bring the best possible customer experiences and products to the market. Azelis’ customer intimacy and market knowledge across these markets give us all the confidence to keep moving forward with them as our partner in these countries. We look forward to seeing the great results.”
Dr. Hans-Joachim Muller, Group CEO at Azelis, adds:
“With yet another partnership between our two companies, we are truly proud to have the continued trust and support of CP Kelco. They have built a solid reputation in the industry by developing ground-breaking solutions powered by nature and ingredient expertise. Their eco-friendly range is a significant and impactful addition to our portfolio across these countries, and our continuously strengthening relationship allows for fast implementation with our teams. We are delighted to further our commitment to one another with this extension, and are ready to bring their great products to even more customers.”
Azelis and CP Kelco’s collaboration began in Ireland in 1988, and currently spans multiple countries across the globe. This new collaboration is a strong step forward in the relationship between CP Kelco and Azelis. The inclusion of CP Kelco’s market leading portfolio broadens Azelis’ offering, enabling it to offer new eco-friendly solutions and ingredient synergies for customers.