Azelis and Synthomer announce new distribution agreement in Eastern Europe
15 February 2021
Azelis is happy to announce a new agreement with Synthomer, for the distribution of its performance-enhancing polymers and additives for paints, primers, coatings, sealers and inks. Effective February 2021, the agreement covers Poland, Russia and Ukraine. This new partnership is a great next step and reinforces the collaboration between both companies, expanding the existing relationship with Synthomer for coatings, adhesives and construction markets.
Highlights & rationale:
- The new mandate broadens Azelis’ product offering into the coatings, construction and adhesives market in Poland, and coatings & adhesives in Russia and Ukraine.
- This latest extension builds upon a successful distribution partnership between Azelis and Synthomer in these regions for Synthomer’s Functional Solutions.
- This agreement is a demonstration of Azelis’ strategy to organically grow with its key partners.
Synthomer is one of the world’s foremost suppliers of aqueous polymers and has leadership positions in many markets. By adding these specialty polymers, customers can create advanced new products, and enhance the performance of existing products in the coatings and construction industry. With the acquisition of Omnova Solutions in 2020, Synthomer grew its global manufacturing network, expanded its product portfolio and geographical presence, allowing it to better serve new and existing customers around the world.
Stefan Klötzer, Distribution Manager Europe, Synthomer Functional Solutions, comments :
“We have chosen Azelis as our preferred partner based on their expertise and coverage in the coatings and adhesives market, their synergistic product portfolio, as well as the strong technical capabilities of their teams. Our current and future customers will get access to a greater selection of products and solutions for different applications and requirements, and will benefit from the direct local contact.”
Frank Bakhuizen, Market Segment Director CASE EMEA at Azelis, confirms:
“The CASE market in Eastern Europe is developing rapidly and expanding our collaboration with Synthomer to include their legacy Omnova product portfolio allows us to serve our customers even better with high quality, market-leading specialty additives, which are complementary to our existing portfolio.”
With over 60 application laboratories across the world, each dedicated to its own market segment, Azelis provides technical support to customers and suppliers. By providing product knowledge, market trend information, and all-round service, Azelis is an established key player in all market segments, and CASE in particular.