Azelis creates Active Beauty range for in-cosmetics Global
16 April 2018
Azelis has created an ‘Active Beauty’ range for in-cosmetics Global in response to consumer consciousness, highlighting the technical capabilities and market leading service Azelis offers to customers. The growing awareness and support for sustainability, renewability and the consumers desire for a healthy lifestyle now goes beyond the food they consume and into the products they use.
The range is about finding the perfect balance between the needs of consumer health, their bodies and their social responsibilities. The formulator is faced with challenges to create new concepts and formulations that allow the consumer to look good, feel better and be socially responsible, all at the same time.
Tony Craske, Market Segment Director, Personal Care EMEA comments: “The innovative formulations created by Azelis strive to meet the complex functional needs of today’s active consumers as well as their concerns on ethical sourcing and sustainability. All in addition to addressing the practicalities of how the formulations are used in an active day to day life. Our award winning technical teams have outdone themselves yet again!”
The Active Beauty range includes a fast absorbing cream, an intensely hydrating primer, a light quick breaking gel and an easily absorbing cream with a slimming and anti-ageing active. To find out more, visit Azelis at in-cosmetics Global on stand E120 to discuss the formulations with their personal care experts.
Azelis Personal Care won the 2018 Cosmetics Fountain Innovation Award at PCHi exhibition (China) for the fourth consecutive year, as well as four industry innovation awards in 2017, including the 2017 Gold Formulation Award at Cosmetagora (Paris). These awards are evidence of how Azelis is developing innovative solutions for the personal care market.