Azelis expands partnership with BASF for Keropur® branded fuel additives distribution in the Middle East and Africa

Azelis, the reference innovation service provider in the speciality chemicals and food ingredients industry, is pleased to announce a new distribution agreement with BASF for its fuel additives portfolio in the Middle East and Africa (MEA). Effective immediately, Azelis will distribute BASF’s Keropur® fuel additive technologies within the Performance Chemicals segment across all MEA countries.

• Customers gain access to BASF’s Keropur® fuel additive technologies, supported by Azelis’s technical expertise, local market knowledge, and reliable regional supply chain.
• BASF expands the reach of its fuel additives portfolio in the Middle East and Africa by partnering with a technically skilled distributor with strong market access and established customer relationships.
• Azelis strengthens its Performance Chemicals portfolio with a complementary fuel additives product line, enabling a more comprehensive offer for customers in the fuels market.

The collaboration reflects the complementary strengths of both companies. BASF brings a well-established portfolio of fuel additive technologies designed to enhance fuel efficiency and engine performance, while Azelis contributes deep market knowledge, strong customer relationships, and technical support capabilities across the MEA region.

Dmitriy Tarasov, Market Segment Director Performance Chemicals at Azelis EMEA, adds:
“Expanding our fuel additives offering with BASF’s established technologies strengthens how we support customers across the Middle East and Africa.  By combining BASF’s expertise in fuel additives with Azelis’s local presence and technical support, we are well-positioned to support customers in achieving improved fuel performance and operational efficiency.”

Roland Merten, Head of Sales Management EMEA, Fuel Additives at BASF, comments:
“Partnering with Azelis opens new opportunities for our fuel additives business. Their strong distribution platform and deep market knowledge in growth regions make them an excellent partner as we expand access to our Keropur® technologies and continue supporting innovation across the fuel industry.”

Azelis’s innovation capabilities are driven by the deep technical expertise of its teams across EMEA, the Americas, and Asia Pacific. The group combines market trends with ingredient expertise and formulation know-how to develop innovative solutions. With this, it inspires and supports its partners in developing new, sustainable products efficiently. Through close collaboration between technical, sales, marketing, and business development specialists, Azelis translates ideas towards ready-to-launch concepts and is dedicated to staying ahead of customer-specific developments, pushing the boundaries of what's possible in innovation to support its customers in their business development journey.