Azelis expands partnership with SUSONITY through new UK and Ireland distribution agreement for industrial applications

Azelis, the reference innovation service provider in the speciality chemicals and food ingredients industry, is pleased to announce an extension of its distribution partnership with SUSONITY, a leading company in effect pigments, functional materials, and cosmetic actives. Effective 1 October 2026, Azelis will distribute SUSONITY’s portfolio in the UK and Ireland across the CASE, Advanced Materials & Additives, Home Care & Industrial Cleaning and Performance Chemicals market segments.

The agreement gives Azelis customers in the UK and Ireland access to SUSONITY’s effect pigments and advanced functional technologies for laser marking, heat reflection, and conductive or protective coatings, amongst others. The portfolio complements Azelis’s existing offering, enabling customers to consolidate more of their speciality material requirements with one distribution partner.

• Customers benefit from a broader product offering from Azelis, supported by an experienced local team with strong market knowledge and technical expertise.
• SUSONITY streamlines its local setup while consolidating its distribution network through one partner serving multiple industries.
• Azelis strengthens its offering in key subsegments with additional effect pigments and functional materials, while extending its relationship with an established principal.

The agreement builds on Azelis’s existing collaboration with SUSONITY for PC and industrial markets across EMEA and APAC. Azelis’s strong focus in these markets, together with its established UK and Ireland team and penetration of key subsegments, supported SUSONITY’s decision to extend the partnership.

Christian Pflesser, Market Segment Director Advanced Materials & Additives and CASE at Azelis EMEA, comments:

“SUSONITY brings valuable technologies to our customers in the UK and Ireland, particularly in effect pigments, laser marking and heat-reflective solutions. The portfolio complements our existing offering and enables our teams to support customers across a broader range of applications. Building on our strong collaboration with SUSONITY in other markets, we look forward to growing the partnership in the UK and Ireland.”

Frédéric Daumard, Commercial Head CEE/MEA/Distributor Management EMEA, at SUSONITY, says:

“Azelis has demonstrated its ability to develop our business across our existing markets together. Extending our collaboration to the UK and Ireland gives us access to an established team with broad industrial market coverage, while simplifying how we serve customers across different applications. We look forward to building on the results of our existing partnership.”

Azelis combines market knowledge with technical expertise and formulation capabilities to support customers throughout the product development journey. Through its local teams and application laboratories, the company helps customers develop innovative solutions while creating growth opportunities for its principals.