Azelis extends distribution relationship with BASF in South Korea

10 June 2019

Azelis, a leading distributor of speciality chemicals and food ingredients, is proud to announce that SammiChem, a part of the Azelis group, has established a new partnership with BASF in South Korea, effective immediately. With this new agreement, SammiChem now distributes BASF’s aroma ingredients for the flavours & fragrances speciality market, with diffusers and scented candles as some of the end formulations.

The deal builds upon the already strong collaboration between BASF and the Azelis group and reconfirms Azelis’ leading position as a specialty distributor and strong partner to world-class chemical manufacturers.

Highlights & rationale

  • BASF found a strong partner in SammiChem because of its professionalism, financial stability and logistical and technical expertise.
  • This deal expands SammiChem’s strong position in the South Korea, now giving the company access to the fragrance market.
  • This partnership enables South Korean customers easier access to these aroma ingredients and support on regulatory affairs.
  • It also supports Azelis’ strategy of creating organic growth by expanding existing partnerships into new geographies.

BASF identified SammiChem as a strong liaison for the South Korean market, simplifying the supply chain between both the supplier and the customers. With its professionalism, expertise and a well-structured stock management, Azelis can add value to customers by helping to manage proper inventory levels and guaranteeing steady supply. Moreover, Azelis provides additional support around regulatory affairs and K-REACH compliance.

Mann Sup Ryoo, CEO of SammiChem, a part of the Azelis group, comments: “The addition of BASF aroma ingredients to our portfolio creates new possibilities for Azelis to cover the ever growing demand on the market and to enter new industries, such as the fragrance market. Working with Azelis, customers will benefit as they will be able to buy smaller quantities, reduce their stock and ultimately their cost. In other words, we can offer a full package service, combining this range with our already extensive product portfolio.”

Daniel Wussow, Sales Management Aroma Ingredients APAC at BASF, adds: “For this specific range of aroma ingredients, BASF found a strong technical and commercial partner in SammiChem, who is already well-integrated and known in this specific market. We are confident that the local team’s experience and knowledge will help us serve the local flavour and fragrance market with the best service possible.”

With 60 application labs across the world, Azelis provides technical support to customers and suppliers. Azelis Personal Care has fifteen labs in total, of which seven are located in Asia Pacific. The company is often awarded industry and partner awards for the innovations created in those laboratories. To name only a few, Azelis won the 2019 Cosmetics Fountain Innovation Award at the PCHi exhibition (China) for the third year in a row and an Innovation Award at in-cosmetics Global in France this year. These awards are proof of the company’s expertise in the personal care industry.