Azelis extends partnership with Sun Chemical to France and Benelux for the industrial chemicals market

Azelis, a leading global innovation service provider in the specialty chemicals and food ingredients industry, is proud to announce a new distribution agreement with Sun Chemical, a global leader in inks, coatings, pigments, and advanced materials. Effective from January 1^st, 2023, this new mandate allows Azelis to strengthen its portfolio of pigment products in the coatings, adhesives, sealants, elastomers (CASE) and advanced materials & additives (AM&A) markets in France and Benelux. The agreement includes the pigment portfolio that Sun Chemical acquired from BASF in 2021.

This mandate is an expansion of the long-standing partnership between Sun Chemical and Azelis. Sun Chemical offers a variety of pigments that meet high performance as well as sustainability requirements for a range of coatings, inks, and plastics. The new products enable Azelis to position itself as a market-leading pigment provider.

To ensure a high and qualitative investment into innovation, Azelis’ team is now supported by a new Business Development Manager for Pigments, Berna Noyan. This addition strengthens Azelis’ capacity to assure that industrial chemicals customers will benefit from a broad product portfolio, solid backup, and technical expertise.

Christian Pflesser, Market Segment Director AM&A EMEA at Azelis, comments:

“We are happy to grow our relationship with Sun Chemical, covering France and Benelux now. By including a new range of pigments in our portfolio that complements our current offering to the customers, we enhance both our lateral value chain and a leading position in the industry. With this new suite of pigments, Sun Chemical enables our teams to deliver our brand promise - innovation through formulation - to the fullest.”