Azelis Mediterranean East presents Personal Care division at HPCI in Istanbul

Following a sustained period of expansion and development over the last 10 years, Azelis Mediterranean East now has a fully fledged, mature Personal Care division ideally positioned to further advance market growth.

For the first time in the Middle East region, HPCI Congress (Home and Personal Care Ingredients Congress) was held on June 9-10, 2010 at the WOW Convention Centre in Istanbul.

This exhibition proved the ideal platform to present Azelis Personal Care in Turkey, a fast growing specialty chemicals distributor in the region.

Baris Kan, Regional Business Manager, Mediterranean East states, "I was very pleased at the level of interest that we had on our stand from customers at HPCI. We exceeded our expectations and received many enquiries from good quality leads. At the show we presented our company strategy to the marketplace, launched a new product range and show-cased inventive formulations from the Azelis Personal Care Laboratories.”

In support, Dr Holger Seidel from the Laboratory in Germany, gave a well attended presentation entitled “A new concept in Emulsification, Blanova®Muls”, an innovative product range that Dr Seidel developed and has patented for Azelis.

Azelis in Turkey offers a range of products for all personal care applications that includes:- surface coated pigments, silicones, carbomers, plant extracts, preservatives, pure white mineral oils, opacifiers, emulsifiers, polyethylene waxes and fatty acid esters.

The company will be present at next year’s Middle East and Eurasia HPCI Congress, 1 – 2 June in Istanbul.