Azelis secures pan-European distribution agreement with WeylChem Performance Products in homecare & industrial cleaning
18 February 2019
Azelis is delighted to announce an extension of the existing partnership with WeylChem Performance Products, a recognised supplier to the homecare, industrial & institutional cleaning and surfactant markets. WeylChem Performance Products has now appointed Azelis as its preferred distribution partner for its speciality surfactant, bleach activator and catalyst range into the homecare & industrial cleaning markets in Greece. With Greece added to the agreement, Azelis now distributes WeylChem Performance Products’ portfolio in all of Europe.
- The renewed agreement is the result of a good existing collaboration between Azelis and WeylChem Performance Products in Benelux, DACH region, France, Nordics, Poland, CEE region, Turkey, Balkans, Russia, Italy and Spain.
- It will reinforce Azelis’ position in Greece for speciality surfactant, bleach activator and catalyst range in the homecare, industrial & institutional cleaning and surfactant markets.
- This mandate extension is consistent with Azelis’ corporate strategy of organic growth with selected strategic partners
- WeylChem Performance Products and Azelis share the same focus on delivering market-specific solutions and expertise.
The extension of the existing agreement is effective immediately. Since the signing of the initial distribution agreement with WeylChem Performance Products in 2015, Azelis has proven to be a reliable and knowledgeable partner for WeylChem Performance Products. The partnership was gradually extended to more countries and with the addition of Greece it completes the full pan-European collaboration.
Marnik Tack, Market Segment Director Homecare & Industrial Cleaning for Azelis, states:
“I’m delighted that we can complete our set-up in Europe now with Greece to have a full pan-European relationship with WeylChem Performance Products. We are fully aligned with WeylChem Performance Products to execute our strategy in terms of commercial development, technical support, formulation support and complexity reduction, bringing sustainable value both to WeylChem Performance Products and to our customers.”
Gerhard Köppikus, Sales Director Consumer Care at WeylChem Performance Products, adds:
“We are more than happy to enlarge the collaboration with our long-term partner Azelis to a full pan-European coverage in homecare and industrial cleaning. Azelis brings along the technical and commercial capabilities to increase WeylChem Performance Products’s footprint in our core markets. We are really looking forward to extend our existing successful cooperation into Greece.”