Azelis strengthens its leading position in the Indonesian food & health market through the extension of its partnership with Corbion
12 November 2020
Azelis is delighted to announce the extension of its distribution agreement with Corbion, a leading supplier of biobased food ingredients and lactic acid specialties. Effective November 15, 2020, Azelis distributes Corbion’s portfolio for the markets of confectionery, processed meat, savory and sauces & dressings. This partnership builds upon a successful collaboration between Azelis and Corbion in Asia Pacific.
Highlights & rationale
- Corbion’s product range in Food & Health includes biobased clean label ingredients such as natural preservatives and nutritional solutions, emulsifying systems and lactic acid specialties for confectionery, beverages, baked goods, sauces, dressings, condiments, meat & fish and prepared foods.
- Under this new partnership with Corbion, Azelis covers the markets of confectionery, processed meat, sauces & dressings and savory.
- Corbion’s product range complements Azelis’ comprehensive portfolio, offering new ingredient synergies and solutions to the Food & Health customers in Indonesia.
- The new mandate is in line with Azelis’ strategy to organically grow with existing partners into new territories.
Corbion is a global market leader in lactic acid, lactic acid derivatives, emulsifiers, minerals, vitamins and algae ingredients. With more than 100 years of experience in the food and health industry, Corbion developed cutting edge technologies to create innovative, performant and safe ingredients with a great product and application know-how to enrich consumers’ experience. Their portfolio includes solutions to enhance preservation, boost the taste and sourness, and improve the nutritional profile.
Laurent Nataf, CEO & President Azelis Asia Pacific, comments:
“This new partnership between Azelis and Corbion demonstrates our commitment to create value for our partners, both suppliers and customers. We strive to bring the latest and best performing ingredient solutions to our eleven markets throughout Asia Pacific, while expanding the market reach for our principals. Thanks to our long-term collaboration with Corbion in the region, we can leverage and transfer our expertise and formulation know-how.”
Shane Petersen, Regional Sales Director SEA / ANZ at Corbion, adds:
“Corbion is dedicated to support growth in the food and health industry by delivering innovations in line with the latest market trends. To succeed in promoting our solutions, our partners must commit and promote technical expertise, formulation know-how and a customer-focused approach. Thanks to our long partnership, we strongly believe that Azelis meets our requirements and will be the ideal partner to expand with in Indonesia.”
Antonius Prihantono, Managing Director Azelis Indonesia, adds:
“Corbion’s product range is a strong asset for Azelis as it reinforces our innovative offering to customers and enhances our ingredient portfolio synergy. Furthermore, Corbion offers solutions in line with the latest market trends of label-conscious, healthier life-style and safety focus. We see great potential for this range in the Indonesian market and an opportunity to strengthen our customer intimacy.”
In 2017, Azelis opened an office as well as a Food & Health application laboratory in Indonesia to deliver an optimum service to its customers. Thanks to its technical expertise, strong customer intimacy and comprehensive product range, Azelis Indonesia has since delivered exceptional growth. In May 2020, Azelis acquired Primaditha, an Indonesian local specialty food ingredient distributor, to reinforce its leading position in the market, demonstrating Azelis’ dedication to grow both organically with its partners and through selected acquisitions.