Azelis wins the Silver prize at Cosmet’Agora 2025 formulation contest

Azelis, a leading innovation service provider in the specialty chemicals and food ingredients industry, is proud to announce that it has won Silver in the “Prix de la Formulation” at the 2025 edition of Cosmet’Agora in Paris. Azelis received this prestigious recognition for its formulation “Pow Pow Pi Poudre”, a tinted serum designed to even out skin tone. This award is another testament of Azelis' ongoing efforts to bring customers sustainable and innovative solutions supported by a portfolio of high-potential products.

Developed by the Azelis France Personal Care team, the “Pow Pow Pi Poudre” formulation combines starches, mineral powders, and esters to create a unique sensory experience upon application. Its active ingredient leverages the benefits of poppy extract to boost skin elasticity. With a non-greasy finish and powdery satin effect, the idea behind the formulation concept is to adapt to a wide consumer base, constantly on the lookout for more naturalness. The formulation particularly impressed the jury with its sensory play on the trend towards intelligent cosmetics, and hybrid solutions that are both serum and makeup.

Customers are seeking cosmetics that balance natural ingredients with a pleasant sensory experience. The Azelis team responded to this trend by creating an innovative and sustainable formulation. Made with over 98% natural ingredients, it can also be used in an energy-efficient cold production process, minimizing environmental impact while maintaining exceptional performance.

In addition to “Pow Pow Pi Poudre”, Azelis presented five other prototypes developed by its Personal Care laboratory. These prototypes aligned with the theme “Get ready with Azelis”, showcasing how to prepare for a gala evening with innovative formulations.

Massimo Armada, Azelis Market Segment Director for Personal Care in EMEA, comments:

“It’s a great satisfaction to start 2025 with this award. Science can significantly contribute to consumers’ wellbeing, and our teams apply their deep knowledge and technical experience to shape tomorrow's innovations towards that. This recognition is a testament to the team’s determination to constantly innovate, in response to evolving consumer expectations and market needs. It also reaffirms our commitment to providing solutions that combine creativity, sustainability, and technical excellence to bring value to our customers and drive the industry forward.”

Organized by the French Society of Cosmetology, Cosmet’Agora has become a must-attend event for cosmetic formulation over the past 17 years. This annual trade show attracts a growing number of visitors eager to explore the latest trends in raw materials, textures, new technologies, formulations and test methods. Every year, all exhibitors are invited to participate in the formulation contest, with winning entries selected by a jury of professionals.

Azelis runs application laboratories around the world, spread over its three regions, EMEA, Americas, and Asia Pacific. The group combines market trends with ingredient expertise and formulation know-how to develop innovative solutions. With this, it inspires and supports its partners in the efficient development of new, sustainable products. Leveraging the expertise of its teams (technical, sales, marketing, and business development specialists), Azelis translates ideas towards ready-to-launch concepts and is dedicated to staying ahead of customer-specific developments, pushing the boundaries of what's possible in innovation to support its customers in their business development journey.