BASF HI&I awards entire product line and expanded territory to Azelis company, DeWolf.

Effective May 1^st, 2018 DeWolf, part of the Azelis Homecare and Industrial Cleaning market segment, will expand its relationship with the BASF Homecare, Industrial and Institutional business group. As part of the new agreement, DeWolf will now offer the complete portfolio of the BASF HI&I line in all regions of the United States.

Frank Bergonzi, Azelis Americas CEO and President,states: “Our relationship with BASF continues to grow in this very important market segment for Azelis Care and DeWolf.  Over the years, DeWolf has shown a proven track record of continuous growth through technical selling. We anticipate a continuation of this upward trend”.

Tim Dooling, Managing Director, Personal Care and Homecare and Industrial Cleaning, Americas, concludes, “ With this expansion of products and territory, the DeWolf team will be able to cultivate more customers and uncover new opportunities. This is great news for us and our customers.”

As part of the new agreement, DeWolf will now sell the complete line of BASF HI&I products including the Glucopon®, Trilon®,Sokalan®, Lutensol® and Pluronic® brands across the entire United States. BASF HI&I products provides specialty additives such as, sustainable chelates, nonionic and anionic surfactants, dispersing and wetting agents and defoamers for applications in detergents, hard surface cleaning, rinsing and drying products, industrial cleaning and other care products.