BASF Industrial Solutions expands relationship with Azelis companies GMZ and Ribelin in the US CASE market
2 May 2018
Effective May 1st, 2018, GMZ and Ribelin, part of the Azelis CASE market segment, will expand its relationship with the BASF Industrial Solutions group in the USA. As part of the expanded agreement, GMZ and Ribelin will now offer the complete portfolio of the BASF Industrial Solutions lines in all regions of the United States.
Frank Bergonzi, Azelis Americas CEO and President, states: “This is a significant development for Azelis and our CASE market segment. Our strategic alliance with BASF continues to prosper due to GMZ and Ribelin’s regional knowledge and technical sales acumen, resulting in sustainable growth in the marketplace ”.
Dan Gruber, Managing Director, CASE, Americas concludes, “ We are certain with this expansion of products and geography that, GMZ and Ribelin will continue to develop more customers, find new applications and grow the overall business.”
As part of the new agreement, GMZ and Ribelin will now sell the complete line of BASF Industrial Solutions products including the Pluronic®,Sokalan®, Disponil® and Lutensol® brands across the entire United States. BASF Industrial Solutions provides specialty additives such as nonionic and anionic emulsifiers, dispersing and wetting agents, defoamers, adhesion promotors and surfactants for applications in automotive and industrial coatings, wood and decorative coatings, as well as printing inks.