BRB extends its partnership with Azelis for personal care in North America, UK and Ireland

31 March 2016

BRB International BV is pleased to announce a strategic partnership agreement with Azelis, the leading distributor of specialty innovative ingredients to the personal care sector.

Under the agreement, Azelis will promote the diverse catalogue of silicone materials, produced by BRB International BV, into the personal care and cosmetic sector in the USA, UK and Ireland in addition to Turkey, that was previously announced in January this year.

The personal care industry presents a priority market for BRB’s silicone portfolio where significant investments and customer support has resulted in excellent business growth.  This partnership is a great success story for this innovative technology, releasing the energy and flexibility of two enterprising businesses to support their customer base. The product portfolio and philosophy of BRB accords fully with the ambition of Azelis to further develop its influential presence in this strategic market.

“This is a very exciting and challenging new cooperation for BRB in Personal Care, our #1 Market for silicones. The Azelis business represents a trusted and established brand throughout the personal care industry and we are delighted to become a key player supporting the continued success of their experienced, technically-oriented sales team in the countries mentioned” said Grégoire Amice, Product Line Manager Personal Care at BRB Silicones.

Julia Hernandez, Vice President of Marketing Personal Care / Homecare, Azelis Americas said, “We believe that our customers will strongly benefit from this partnership with BRB, a significant player in silicone manufacture and supply.  We look forward to presenting their range of speciality silicones that includes; silicone emulsions, dimethicone copolyols, cross polymers and cyclics, and demonstrating the different characteristics they bring to novel formulations that meet consumer needs for skin, colour, sun and hair care.”

“We are delighted that we have extended our partnership with BRB, an important strategic supplier for Personal Care across both sides of the Atlantic first into Turkey, and now into the UK, Ireland and North America to work with Azelis’ newest team member, Azelis Americas.  Our experienced people look forward to meeting customers’ product requirements and delivering the first class service that they need to grow their businesses,” adds Tony Craske, International Business Director for Personal Care at Azelis.