Megafarma, an Azelis company, strengthens its CASE presence in Mexico through distribution of Celanese emulsion polymers products
23 June 2020
WESTPORT, CT and MEXICO CITY – Megafarma, an Azelis company, is thrilled to announce that it has been authorized by Celanese, a global chemical and specialty materials company, to distribute its emulsion polymers in Mexico in accordance with the terms set out in a new distribution agreement between the parties. The non-exclusive distribution agreement includes the following Celanese products: Resyn®, Tufcor®, Vinac®, Dur-O-Set®, Avicor®, Celvolit®, EcoVAE® and Flexbond®. The agreement is effective immediately.
Highlights & rationale
- This new mandate further strengthens Azelis’ strategic acquisition of Megafarma earlier this year to expand into the Latin American CASE market.
- It leverages existing Azelis Americas CASE assets, including application labs, digital platforms, technical and market intelligence, in the Mexican market.
- The mandate is in line with Azelis’ corporate strategy of organic growth through the expansion of existing relationships with key principals into new territories.
Sidnei Lamim, Latin America Sales Director, Celanese acetyls business, says:
“Celanese is pleased to expand our distribution relationship and to offer our emulsion polymers portfolio of products through Megafarma, via adhesives, coatings, sealants and elastomers. Celanese aims to be the emulsions provider of choice in the industries we serve globally, including paints and coatings, adhesives, non-wovens, carpet, glass fibers, textiles, paper and building/construction. We have an ongoing commitment to innovation and technology development in these industries.”
Dan Gruber, Managing Director, New Business Development, Azelis Americas CASE, says:
“Celanese and Azelis have a terrific working relationship. We have partnered together for many years in the US and Canada CASE market. Expanding this relationship to Mexico is a great opportunity for both of us. The emulsion polymer technology from Celanese is best in class and we look forward to growing the CASE business in Mexico.”
Lucia Zamudio, CASE Sales Director, Megafarma, an Azelis company, adds:
“We are excited to begin representing Celanese to the CASE market in Mexico. Megafarma’s technically trained and commercially experienced sales team understand the value and benefits this technology adds to our customer’s product. In addition, we will leverage the Azelis Americas CASE application lab network to provide innovative solutions to our customers. The Celanese portfolio of emulsion polymers is complementary to our expanding list of new CASE mandates in Mexico. We are poised to grow the Celanese business into the Mexican CASE market.”
Celanese Corporation is a global chemical leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. Our businesses use the full breadth of Celanese's global chemistry, technology and commercial expertise to create value for our customers, employees, shareholders and the corporation. As we partner with our customers to solve their most critical business needs, we strive to make a positive impact on our communities and the world through The Celanese Foundation. Based in Dallas, Celanese employs approximately 7,700 employees worldwide and had 2019 net sales of $6.3 billion. For more information about Celanese Corporation and its product offerings, visit www.celanese.com or our blog at www.celaneseblog.com.
Azelis is a leading distributor of specialty chemicals and food ingredients present in over 50 countries across the globe with around 2,200 employees. Our knowledgeable teams of industry, market and technical experts are each dedicated to a specific market within Life Sciences and Industrial Chemicals. We offer a lateral value chain of complementary products to about 40,000 customers, creating a turnover of $2.37 billion (2019). In the US we operate under a number of renowned co-brands that cater to the various markets in the region.
Throughout our extensive network of more than 60 application laboratories, our award-winning technical staff help customers develop formulations. We combine a global reach with a local focus to offer a reliable, integrated service to local customers and attractive business opportunities to principals. And we believe in building and nurturing solid, honest and transparent relationships with our people and partners.
Impact through ideas. Innovation through formulation.