Roquette appoints Azelis as a preferred distributor for animal nutrition markets in Northern and Eastern Europe
25 June 2020
Roquette, a global leader in plant-based ingredients for food, nutrition and health markets, and Azelis announce today that they have signed a distribution partnership for animal nutrition. Roquette and Azelis already have an agreement in food and nutrition markets. Effective immediately, this new partnership covers a number of countries in Northern and Eastern Europe.
Highlights & rationale
- Roquette optimizes its global distribution network for its plant-based ingredients and chooses Azelis as one of its preferred distributors.
- Azelis’ market presence, formulation development and expertise prove crucial for Roquette’s decision.
- Preferred distribution agreement for animal nutrition covers big parts of Northern and Eastern Europe.
- Both companies share focus on innovation and technical support to customers.
- This mandate extension is in line with Azelis’ strategic course to grow organically with its strategic partners.
Roquette has chosen Azelis as one of its key distributors thanks to its strong market presence, formulation development and expertise. This distribution agreement enables Roquette to optimize its distribution network. Both companies share a focus on innovation and technical service to customers. The two companies share a focus on innovation and high-quality technical service to customers as well as a philosophy of sustainable development and transparency. Roquette’s sustainable development approach consists of innovating, sourcing, acting and bio-refining sustainably. Azelis was recently awarded a second consecutive Gold rating by EcoVadis, putting the company in the top 1% of all surveyed distributors.
Evy Hellinckx, Business Development Director EMEA Azelis, comments:
“We are thrilled about the extension of our partnership with Roquette into animal nutrition. Our collaboration started more than a year ago in food and nutrition and we worked very hard to ensure the best level of service to customers and develop business with new and existing customers. We are pleased that those efforts are now rewarded with an extension of this important partnership into animal nutrition market where we have some of the best industry experts who are highly technical and with strong market relationships. We are confident that the addition of Roquette’s natural and sustainable products will complement our offering in the animal feed and pet food markets, creating another success in our collaboration with Roquette.”
Laurent Cousin, Head of Global Distribution Management Roquette, adds:
“Roquette is committed to providing its customers with good, reliable plant-based ingredients and vegetal proteins, as well as an excellent level of service and has strong growth ambitions to better serve its customers in Food, Nutrition and Health markets worldwide. Thus, one of the main criteria for the distributor selection was Azelis’ ability to demonstrate how we would improve growth, profitability and productivity with them. Transparency, technical capabilities and good market presence also played a significant role. In all these areas, Azelis demonstrated high standards of professionalism and dedication so the choice for us was clear. We are confident that Azelis’ customer intimacy will provide us with great insights on market trends which are often dictated by the medium-sized customers that they serve, and this is critical for further product development and innovation.”
Azelis operates a developing Animal Nutrition business in many EMEA countries with dedicated technical resources, knowledgeable in nutrition and animal health. With a focus on natural solutions, Azelis works together with its stakeholders to provide the industry with sustainable, quality ingredients through an experienced certified supply chain.