Showa Denko appoints Azelis as distributor for their Personal Care range in Europe

20 April 2016

We are pleased to announce that Showa Denko KK (SDK) has agreed with Azelis that the two parties form a business alliance to market SDK’s cosmetic raw materials in Europe, effective from 1 April 2016.

The exclusive distributorship agreement enables Azelis to market SDK’s vitamin derivatives (APM, APPRÉCIER™, TPNa™), a slimming agent (Hi-Carnitine), and hair care products (DL-Cysteine, SPIERA™) in Europe. Azelis starts its marketing activities for SDK’s products from this month.

"The Showa Denko product range is a valuable addition to our portfolio. We are excited about the opportunities these high quality ingredients offer to our personal care partners, and look forward to working closely with SDK to introduce and establish a strong presence in the European market" said Tony Craske, Market Segment Director, Azelis Personal Care.

SDK’s cosmetic raw materials have already been rated high by customers inside and outside Japan. "We expect that sale of our cosmetic raw materials in Europe will significantly increase, taking advantage of Azelis’ sales network in European countries,  expertise and know-how about development of formulas that meet European consumers’ needs" adds Toshitaka Hiro, General Manager, Showa Denko Specialty Chemicals Department.

Under its ongoing medium-term consolidated business plan "Project 2020+", SDK aims to expand its individualised businesses by accelerating development of overseas market.  SDK will further improve its sales network for cosmetic raw materials, thereby meeting customers’ expectations at home and abroad.